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I'm not posting this as an Apple fan – Apple are a long, long way from being the only example of this kind pace of technology, and probably aren't even the best. But they're a well know, very recognisable one. As you look at this though, I invite you to consider the following: you didn't even notice that change happening, did you?
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Need to grab this and get it running somewhere – on the one hand, most of my stuff is inconsequential crap, on the other hand, I don't like not having my own copy of data I generate, so something that auto-archives my socialmeeja crap is handy, especially if it'll let me produce stats on it.
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Some data on the behaviour of users who were referred by to a site, split by the site that referred them – for example, users referred by BoingBoing stay longer, but read less extra pages that this initial linked one than those who arrive via Bleeding Cool or io9. I'd be cautious of putting reading *too* much into the data, but it's still interesting.