On the one hand: I'm sorry that the fundraising hasn't been as as successful as they hoped, because it is a good cause, on the other, surely a child of six might have thought that while people *like* having celebrity drivel as part of their Twitter/Farcebook experience, it's not something people would actively *miss* if it went away – whichever marketroid through the campaign up is clearly not very good at their job, especially as the campaign ensures it's own silence – they can't remind people that they're not there in order to drive donations without violating their pledge. (No, I'm not donating via said campaign. Show me a cause where I can get celebrities to stop Twittering/Facebooking for good by pledging, and I'll get the chequebook out.)