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Some interesting comments about recent portrayals of social media in the press and parliament. Particularly interested in the commentary re: Dunbar's number, the Economist article I linked to the other day.
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i *know* I saw an agency take *exactly* this approach to their site about 18 months ago – just having a nav overlay that simply linked through to relevant social-media contact. I just can't remember who. Bet you it's not the people who built the skittles site, though. Sincerest form of flattery, I guess.