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Here's an interesting read: the currency of Iceland is basically worthless. The artificial currency of a computer game created in Iceland, however, still has value. In fact, it has more value then the "real" currency.
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I propose holding anyone that describes themselves as an "e-marketer" (or anything remotely similar) down and beating them with sticks until they agree to tell all future prospective clients this simple truth from th above article: "instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products"
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You! Yes, you! Visit this link, and buy a copy of Matt Jones' "Get Excited And Make Things" poster. Then hang it some place where you will see it often. It will be morally uplifting for you, and the proceeds from the sale will benefit Creative Commons, which is a tremendously excellent thing to do.