Actually, these aren't half bad, and if I could make more of an effort to remember them, it'd probably lift my writing quite a lot.

Architectures of control, right here. Nice.

I admit to coming off like a bit of an Apple fanboy, but still, this piece really nailed something for me: if Apple are sometimes arrogant (and I don't think there's a dispute about whether or not they are) then it's because they've earned the right to be by leading the way in personal computing on a technology level for decades now. They may not have been the most successful financially, but they've been the game changing-innovators since before the iPod, never mind the iPhone and iPad. And if someone comes along that can humble them, then I will sincerely welcome them but it hasn't happened yet. The reason I buy Apple products is that they're the best on sale at the moment, and as soon as someone comes along that offers me a better experience, I'll switch.

I'm a little fucked off about this, but not quite willing to throw my toys from the pram over it – not least because I can't, having just signed up for another 18 months. But it's one to keep an eye on, and one to be professionally aware of, at least, as more clients start asking up for iPhone/iPad tailored content.