What if Steve Jobs had been running Apple’s Event on Tuesday? – Jiggity’s Essays I don't agree with the article's presupposition that Steve's way would have been better, but I will say that I think that the write has very neatly nailed to difference between Jobs' keynotes, and the modern ones, and he has nailed something very important about Steve's way of explaining these things – the emphasis on the human connection, on what these devices will let us do to enrich our lives, rather that the technical specification and Jony Ive's design-porn angle.