It’s a very interesting piece by Matt Webb on Attenuation, the process by which we filter and connect information to what it useful and relevant to us. I’m flagging it specifically because it’s such a big and important topic, and one I think any communications professional should give a lot of thought to.

And also, a reminder to myself to read Mr Webb’s blog more often, because it’s extremely sharp.

This entry was originally published at my workblog.